Lead
Generation - All Screened, Qualified & Waiting
for You
-
We specialize in providing your company with pre-screened
and qualified leads
Let
our marketing agency develop you a lead generating
website, ads, and postcards, and more to capture
targeted prospects seeking additional information
about your products, services or business opportunities.
Here
is a great example of a lead generating 'classified
ad' we ran for an independent distributor
of Arbonne. She was selling an anti-aging product
and had samples she could mail out:
Anti-Aging
Secrets Exposed
Try it and see the results for yourself
Leave name & address on 24-hr
recording to receive your FREE
samples via mail. 444.444.4444
The
lead generating ad work extremely well…without
being specific, we received well over 30 names
and addresses (considering the ad ran for one-week
and the costs was only $47 bucks for the entire
week); and while she sold many of the anti-aging
products at $200 a pop, she got even more customers
to buy other Arbonne products.
Why
was this ad effective…. let's break it down!
Everybody
loves a secret and giving away free samples of
the product didn't hurt either. If we didn't put
the following: "Leave name and address
on 24-hr recording" we would not have
received nearly as many calls. How do I know?
Because we tested it.
By
allowing people to leave a message on a recording,
it took away the fear most people have of being
sold by somebody on the other end of the line.
Since they now know that no one will be on the
other end of the phone trying to sell them something,
they'll call. That's why this works so well…
It's
our job to sell them…when the people left
their names and addresses, we sent them the samples,
along with a sales letter…several purchased
right away. When we sent a second letter to the
same group of people 7-10 days later, a small
number of them purchased (remember, we're talking
about a $200 product here). On the third mailing,
we sent a Arbonne catalog, something we didn't
do the first time. Can you guess what happened?
Many of them actually picked up the phone and
called the distributor to purchase other beauty
related products they saw in the catalog, and
I'm not talking about 1 or 2 people either!
The
ad above cost about $47 dollars to run for 7 days…this
was in one of those counties that had their own
newspaper, with a population of about 90,000 people.
It should be said that the classified ad ran in
the 'health & beauty' section of the newspaper.
I
don't mean to babble on, but I want to give you
as much information as possible. In another example,
we ran a roommate matching service. We grew the
business strictly through classified ads. Here
is an example of the ad we ran.
Find
a Local Roommate
to Share the Expenses
We match them, screen
them, & do background
checks. Call 24-hr recording
for more info: 404.404.4040
What
did they hear on that voice recording? Well…it
was a 7 minute pitch explaining exactly what it
was we do…I know, some of you are thinking
who in the world would listen to a 7 minute spill
on the telephone?
Well…anybody
looking for a roommate would listen to a 20 minute
spill if it lasted that long. The people looking
to use the roommate service wanted all the information
they'd need to make a decision on whether or not
to use the service.
The
7-minute pitch discussed how we match them and
screen them. It also discussed the type of background
checks performed. It also explained how much they'd
pay and it also discussed some very basic safety
issues.
We
charged $150.00 bucks to be split amongst the
2 roommates once we made a match.
Now…after
listening to a 7-minute pitch, it told them to
leave their name and telephone number if they
were interested in moving forward. And guess what?
Those who left their names and phone numbers didn't
have to be sold. They were already sold! And,
we didn't have to go over the same spill 30 times
a day…. the voice recording did it for us
and we simply checked messages twice a day.
How
Much Does Lead Generation Cost?
The leads we generate range anywhere from
$5 to $25. Price is based on the measure of difficulty
in generating the lead. The easier the lead is
to get, the lower the cost. Due to the nature
of setting up different types of media to generate
leads, we generally charge a setup or maintenance
fee.
Is
our Lead Generation Service for You?
Lead generation is a method you can use to
grow your business rather quickly. It's an easy
way get more business on the books. The key to
making our lead generating service work for you
is to convert these leads into paying customers.
And we can assist you in crafting the right message
to present to these targeted prospects.
Read
my article titled: How
to Generate a Massive Amount of Leads and Customers
Using Classified Ads
If
you're interested in moving forward, feel free
to contact us right
now.
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404-496-5287 (General
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